Half Our Deen: Muslim Marriage site of the year!

Baba Ali, the top Muslim video blogger, boldly jumped into the Muslim Matchmaking market by launching www.HalfOurDeen.com. A market controlled by giants such as, Shaadi.com, SingleMuslim.com and Muslima.com, could be a tough industry to crack. But he was sick of sites that treated people like used cars only sharing data, and more data. He built a matchmaking site that is now known as the "Match.com of the Muslim world". A real matchmaking site based on 56 levels of compatibility that actually looks at the inner you, your character, your religion, your personality and your social life. Lets back track here a bit to its birth, when HOD was just an idea. Baba Ali, not known for talking about what he wants to do, but just doing it, approaches Iman Studios to take on the project. Iman Studios, being familiar with Baba Ali's previous projects such as www.ummahfilms.com, www.muslimgames.com and www.askbabaali.com, accepts the challenge and starts brainstorming.

We were asked to completely rethink how the traditional Muslim Marriage site looked and functioned. A blind approach that took us out the box and into a project that changed the game completely for us. He demanded something far from the norm, that hadn't been done in this elusive niche market. A challenge we were up for the taking. Iman Studios quickly put a team together comprising of, fearless designers, .net developers, clean coders and a mathematician who studied Harmonic Calculus (umm what?) to tackle the algorithm.

The website boasts a proprietary custom algorithm that powers the match percentages calculated form the compatibility tests, a personal question module that allows users to add their own questions of what matters most to them, weekly matches sent to your in box and completely ad-free. A lot of these were firsts for us, but exploring the unknown is what has gotten us this far. We faced a lot of challenges but trusted the team to find a solution and make the site that much more powerful.

The delivery was very time sensitive due to the amount of marketing that went into the site prior to launch. We delivered and it and went into Beta testing 2 weeks prior to launch. With over 133 testers buzzing around the site and providing us feedback we corrected any last minor bugs and awaited a much anticipated opening ceremony. The launch was quite successful for a Pay only site. 250 users signed up within the first 48 hrs exceeding most of our goals.

Baba Ali was happy yet again, being a repeat (x3) customer. Our team learned a lot from this project, we did experiment with some pretty awesome technologies as well as some hard core coding by our developers. A Muslim Matchmaking Site - Half Our Deen
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